From June to August, 2024 ; I worked on various packaging, illustrations, ads and emailers for boAt Lifestyle as a Design Intern.
About
boAt is India's number 1 Audio and Wearables Brand,
known for offering stylish, durable, and affordable products like earphones, headphones, wireless earbuds, speakers, and smart wearables. Founded in 2016 by Aman Gupta and Sameer Mehta, the brand targets youth with trendy designs and quality sound. boAt's focus on blending technology, fashion, and affordability has made it a leader in India's lifestyle market, building a strong community of "boAtheads" through its digital-first approach.
Project 1
boAt x Blinkit
Festive Gift Box
I worked on a gift box packaging -
my first project as an intern. The goal was create a design that could be used across various festivities, something fun, bright and eye-catching, and be adapted into different sizes. It was initially made for a collaboration with Blinkit.
I was given the task to create all vector
illustrated elements along with another designer - Abha Mehra, and worked
with the team for the final look.
Some of the vector illustrations made on Adobe Illustrator.
Artwork adapted for 3 product boxes
Nirvana Ion
Storm Call 3
Stone 352
BAG
MOCKUP
TOTE BAG
MOCKUP
Project 2
Stickers
I illustrated new stickers for the brand.
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boAt product boxes come with fun, quirky stickers. The goal was to make new stickers that could replace existing ones - make them more fun, relatable, more boAt.
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All stickers were designed on Adobe Illustrator.
